Learn4Life High Schools
2014: The Blank Canvas I walked into my job when “social media manager” still meant posting once a day and hoping for likes. The challenge? 20+ national brand profiles, zero established voice, and a mission to make alternative education feel less like a last resort and more like a lifeline. So I built from scratch.…
Los Angeles County Air Show
From 2018 to 2020, I managed all of the Social Media accounts (Facebook, Twitter, Instagram) for the Los Angeles County Air Show, including but not limited to: customer engagement / customer support, event and ticket promotion, raffles & giveaways, editing and publishing daily content from UGC photography and vendors, and influencer content creation.
Le Chene French Cuisine
I was recently commissioned to create some social media content for a local business that was celebrating the 45th anniversary of it’s opening. I took this opportunity to flex my creative storytelling muscles and edited a video that is still one of the highest performing posts for Le Chene French Cuisine, garnering more than 18,000…
Social Media Cookies: Engagement Growth Campaign
One of my past clients, a High School network, needed help increasing their social media engagement… so I devised a clever internal communications strategy that helped increased social media engagement year-over-year by more than 30%. My idea was simple – create an internal newsletter push every month asking all staff to engage with our social…
AI-Powered Social Media Strategy: 7 Tools That Actually Drive ROI in 2026
Stop chasing vanity metrics. These seven platforms use machine-learning to turn content calendars into cash flow — no data-science degree required. The 2026 Reality Check Organic reach is down 34 % year-over-year, cost-per-lead on Meta ads is up 22 %, and executives are demanding attribution—not impressions. The marketers who are still winning have the same…